The SaaS room

Felt

Piece 013 · hung Aug 28, 2026

Felt moved professional GIS into the browser — maps, spatial analysis and dashboards with multiplayer editing, now aimed squarely at organizations that once needed desktop suites. Lyft, Lime and Unilever sit on its logo wall.

Step through to felt.com

Full page of felt.com — Felt · full page, photographed whole · scroll within the frame

The placard

Enterprise mapping dressed in forest tones: a deep botanical green ground with leaf shadows pressed into it, a serif headline promising maps in seconds, and then the receipts — a full live dashboard, layers panel and all, rendered big enough to audit. The warmth is doing category work; GIS marketing has always looked like avionics, and Felt’s mossy palette plus editorial type reframes the discipline as something organic and workable. Underneath, the screenshot proves the seriousness the softness might otherwise cost.

Its pigments

Drawn from the photograph itself. Follow a bar to its pigment.

#374c1a #554b3b #716339 #918f77 #212018

Where it hangs

The mark, for Felt

Set it anywhere on Felt; it leads visitors back to this frame.

<a href="https://worthaframe.com/framed/felt">
  <img src="https://worthaframe.com/badge.svg"
       alt="Worth a frame" width="176" height="40">
</a>