Graza
Graza sells single-origin olive oil in squeezy bottles — Sizzle for cooking, Drizzle for finishing — and did more than anyone to drag olive oil branding out of the Tuscan-villa era. The site pours with the same attitude.
playful school
The black pigment
Painted in black
Each bar on a piece's pigment card is read out of the photograph, so this room gathers the sites where the pigment truly does the painting.
5 pieces hang here
Letterboxd
Letterboxd is the social network for film diaries — log what you watch, rate it out of five stars, read strangers' four-word reviews that outwit most critics. Born in New Zealand, it became film culture's de facto public square.
dark school
Oura
Oura makes the smart ring that tracks sleep, readiness and heart signals from a band of titanium, worn by athletes and cardiologists alike. Its site has to sell serious biometrics without ever feeling like a hospital.
minimal school
COLLINS
COLLINS is the independent brand studio behind identities for Dropbox, Spotify, Robinhood and the San Francisco Symphony. Its homepage opens with three words — "Rewrite your worth." — and lets the work carry the rest.
dark school
Magnum Photos
Magnum is the photographer-owned cooperative founded in 1947 by Robert Capa, Henri Cartier-Bresson and colleagues, still run by its member photographers. Its site is the working front door to one of the most consequential photo archives in existence.
editorial school