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The gray pigment

Painted in gray

Each bar on a piece's pigment card is read out of the photograph, so this room gathers the sites where the pigment truly does the painting.

11 pieces hang here

Supabase

supabase.com · Developer tools

Supabase is the open-source backend bundling Postgres, auth, storage and edge functions behind one dashboard — "build in a weekend, scale to millions" is the pitch, verbatim. Its brand green is recognized across an entire generation of builders.

minimal school

Graza

graza.co · Food & drink

Graza sells single-origin olive oil in squeezy bottles — Sizzle for cooking, Drizzle for finishing — and did more than anyone to drag olive oil branding out of the Tuscan-villa era. The site pours with the same attitude.

playful school

Letterboxd

letterboxd.com · Community & social

Letterboxd is the social network for film diaries — log what you watch, rate it out of five stars, read strangers' four-word reviews that outwit most critics. Born in New Zealand, it became film culture's de facto public square.

dark school

Oura

ouraring.com · Health & wellness

Oura makes the smart ring that tracks sleep, readiness and heart signals from a band of titanium, worn by athletes and cardiologists alike. Its site has to sell serious biometrics without ever feeling like a hospital.

minimal school

Departure Mono

departuremono.com · Fonts & design resources

Departure Mono is Helena Zhang's free pixel monospace font, drawn to evoke airport split-flap boards and early terminal displays. Its site plays the whole fantasy straight, interface and all.

typographic school

Sanctuary Computer

sanctuary.computer · Agency

Sanctuary Computer is a New York software studio in the garden3d family, building products and technical systems for clients from startups to Nike and IBM. Its homepage leads with "working relationships" — the studio sells how it works as much as what it ships.

editorial school

Maggie Appleton

maggieappleton.com · Personal sites

Maggie Appleton is a designer and anthropologist-by-training who illustrates programming and internet culture. Her site is a public digital garden — essays and notes published while still growing, each marked with how finished it claims to be.

illustration school

Bellroy

bellroy.com · E-commerce

Bellroy makes slim wallets, bags and carry gear from an Australian team obsessed with what fits where. Its product pages are known for the slider that stuffs a wallet before your eyes to prove the slimness claim.

minimal school

Quanta Magazine

quantamagazine.org · Science & research

Quanta covers mathematics, physics, biology and computer science with a newsroom funded by the Simons Foundation and no ads to please. Its explanatory graphics and commissioned illustrations set the bar for making research legible.

editorial school

BIG — Bjarke Ingels Group

big.dk · Architecture & interiors

BIG is Bjarke Ingels' architecture practice, responsible for spiraling museums, ski-slope power plants and a good share of contemporary architecture's headlines. Its site is one long, quiet reel of the buildings themselves.

minimal school

Magnum Photos

magnumphotos.com · Photography & film

Magnum is the photographer-owned cooperative founded in 1947 by Robert Capa, Henri Cartier-Bresson and colleagues, still run by its member photographers. Its site is the working front door to one of the most consequential photo archives in existence.

editorial school